AETNA Personalized EOB
Recently, Aetna revamped their Explanation of Benefits (EOB) documents to give Members an easier, better understanding of their billing process.
However, there is still a high call volume from Members who don’t fully understand their coverage, claims, deductibles, or bill in its entirety.
Proposed Solution
We decided to create video EOB Avatars to educate + entertain (“edutain”) Aetna Members to be more informed and self-sufficient in understanding their Explanation of Benefits. We used proprietary AI logic to implement and build out rough prototypes.
Core Team
Senior Creative: Derek Arzoo, GCD
Creative Leads: Z Gevorkian, John Waters, Emese Simm, Drew Sherman
Disciplines
AI / UI / BX
Avatar Prototype
Our concepts are not only digital, they're transformative in their thinking and approach. Each idea uniquely incorporates new technologies to amplify personalization, big data, and
artificial intelligence so that we solve immediate pain points for Members within the Aetna Explanation of Benefits process. Among the three ideas we’ve explored, our concepts
range from low-fidelity to high-fidelity personalization and interactive capabilities.
