SCE EV Product

The SCE EV Garage - This new product will demonstrate actionable, accessible and engaging features. In concert with brand narrative, the SCE EV Garage will evoke multi-ethnic customers to use SCE redemptions when purchasing an EV.

This product solves the following:

• Break the “Barrier is Price” belief

• Make “Ownership Savings” a part of the EV buyer consideration formula

• Calm the “Charging is A Big Worry” feelings

• Reframe the “Utilities Aren’t Sexy” as something else customer centric

Core Team
Senior Creative: Tracy Wong, CCO / Derek Arzoo, GCD / Adam Lipton, Sr. CD
Creative Team: Eric Hammond (Sr. AD), Amy Matheu (Sr. CW)
Disciplines
CX/UX/UI